We are looking for a highly skilled and knowledgeable Lead Sponsorship professional to drive the sponsorship strategy and partnerships for an exciting esports event. The ideal candidate will possess in-depth knowledge of the gaming industry and have a proven track record in securing and managing sponsorships with multinational corporations (MNCs). This role requires an individual who is passionate about esports, understands the needs of top-tier brands, and can deliver exceptional value to both sponsors and event participants
Key Responsibilities:
1. Sponsorship Strategy & Development:
- Develop and implement a comprehensive sponsorship strategy for the esports event, targeting top-tier MNC sponsors and key industry brands.
- Identify potential sponsors and partners, leveraging deep knowledge of the gaming and esports sector to align brand objectives with event opportunities.
- Build customized sponsorship packages that meet the specific needs and goals of each sponsor, ensuring value alignment with the event’s target audience.
2. Client Relationship Management:
- Cultivate and manage relationships with existing sponsors and potential multinational corporate sponsors in the gaming, tech, and entertainment sectors.
- Act as the primary point of contact for MNC sponsors throughout the event lifecycle, ensuring their goals and expectations are met.
- Provide high levels of customer service, maintaining strong, long-term relationships with sponsors post-event to ensure future partnerships.
3. Negotiation & Contract Management:
- Lead negotiations with potential sponsors, ensuring mutually beneficial agreements are reached regarding pricing, deliverables, and activation.
- Oversee the creation of sponsorship contracts, ensuring all terms are aligned with sponsor requirements and event objectives.
- Ensure timely execution and delivery of sponsor benefits, including branding, product placements, and other activation opportunities.
4. Event Integration & Activation:
- Work closely with the event planning and marketing teams to seamlessly integrate sponsors into the event, ensuring high visibility and engagement.
- Develop innovative activation opportunities that resonate with both the esports audience and the sponsors' brand goals.
- Monitor and report on sponsor engagement and the effectiveness of sponsorships during and after the event.
5. Market Research & Trend Analysis:
- Stay up-to-date with the latest trends in the esports, gaming, and digital entertainment sectors, identifying emerging sponsorship opportunities.
- Research and identify leading MNCs, potential brand categories, and key decision-makers within the gaming and tech industries to target for sponsorship.
- Analyze past sponsorship data to optimize future event partnerships and improve value propositions.
6. Collaboration & Cross-Functional Coordination:
- Work cross-functionally with event operations, marketing, and sales teams to ensure sponsors’ branding, activations, and content are strategically and creatively integrated into the event.
- Collaborate with the digital and content teams to ensure sponsors’ presence is maximized across multiple platforms, including social media, livestreams, and on-site branding.
- Provide regular updates to senior leadership on sponsorship progress, including revenue forecasts and key sponsor feedback.
7. Budget Management:
- Manage sponsorship revenue targets and ensure sponsorship sales efforts align with the event’s overall budget and financial goals.
- Track and report on sponsor investment and ROI, making adjustments as needed to maximize revenue.
Qualification:
- Bachelor’s degree in Business, Marketing, Sports Management, or a related field.
- Minimum of 6 years of experience in sponsorship sales and partnership development, with a strong focus on the gaming, esports, or tech sectors.
- Proven track record of securing and managing large-scale sponsorships, especially with MNCs in industries such as technology, entertainment, or consumer goods.
- Deep knowledge and passion for esports and the gaming industry, including key trends, stakeholders, and major players.
- Strong understanding of the sponsorship and event activation landscape in esports and gaming events.
If you are an experienced sponsorship leader with a deep understanding of the esports ecosystem and a passion for bringing MNCs into the gaming world, we’d love to hear from you. Join us and help shape the future of esports events!
Jasola-Apollo
